UFC community works joins forces with Movember to help change the face of men’s health

November 5, 2012

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UFC community works joins forces with Movember to help change the face of men’s health



Toronto, Canada – The Ultimate Fighting Championship® (UFC®) is proud to announce its collaboration with Movember as part of its UFC Community Works® program surrounding UFC® 154: ST-PIERRE vs. CONDIT, taking place at Montreal’s Bell Centre on November 17. UFC middleweights Patrick Côté and Nick Ring have committed to being Mo Bros for the month of November to help raise funds and awareness for men’s health, specifically prostate cancer and male mental healthinitiatives, and will compete at UFC® 154 on November 17 with their facial hair on full display. UFC Canada has reinforced its dedication to the cause by agreeing to match all donations made to the UFC team up to a maximum of $25,000.

To support Côté and Ring in their Movember efforts, consider joining or donating to the UFCteam at http://ca.movember.com/team/660829 or network at http://ca.movember.com/mospace/network/UFC.  Pictures of Côté and Ring’s Mo-growing efforts will also be made available at www.UFC.com.

A nationwide initiative launched by UFC Canada in 2011, the UFC Community Works® program is designed to make meaningful contributions to the Canadian communities where UFC® events are held. The Community Works® program name itself is a double entendre – it speaks to the notion that the UFC is going to do good work in the community and that communities work when they come together.

Côté and Ring will join more than 854,000 Mo Bros and Mo Sistas who raise funds by seeking out donations for their Mo-growing efforts (slang for moustache). Mo Bros effectively become walking, talking billboards for the 30 days of Movember prompting conversation around the often ignored issue of men’s health in an effort to positively change attitudes and habits men have about their health, to educate about the health risks they face and to hopefully increase chances of early detection, diagnosis and effective treatment. Movember is the largest non-government funder of prostate cancer research in the world.

On November 17, the UFC® will return to Montreal for the fifth time with UFC® 154: ST-PIERRE vs. CONDIT at the Bell Centre. The event marks the highly anticipated return of local hero Georges St-Pierre who will face interim champion Carlos Condit after a 19-month break from action in the Octagon® to unify the welterweight championship belt.

UFC® 154 presented by the United States Marine Corps. The Few. The Proud. The Marines.,

will beavailable live on Pay-Per-View on November 17 at 10 p.m. EST/7 p.m. PST on UFC.TV, iN DEMAND, DirecTV, DISH Network, Avail-TVN, and in Canada on Shaw Communications, Bell TV, Sasktel, Viewer’s Choice Canada and Indigo (French) for a suggested retail price of $44.99 US/$49.99 CAN for Standard Definition and $54.99 US/$59.99 CAN for High Definition.

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