UFC 158 prelims set new network record on Sportsnet in Canada

March 19, 2013

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UFC 158 prelims set new network record on Sportsnet in Canada



Press Release (Toronto, ON) – Sportsnet, Canada’s official home of the Ultimate Fighting Championship®, set a network record this past Saturday night, delivering its largest audience ever for a UFC Preliminaries broadcast with an average of 412,000* viewers tuning in to the UFC 158 Preliminaries.  This marks a 27% increase over the previous UFC Preliminaries highest audience of 325,000 viewers recorded during the UFC 154 Preliminaries on November, 17, 2012.

Audiences peaked at 551,000 viewers as Montreal’s Patrick Cote made his welterweight debut, winning a unanimous decision against Bobby Voelker in the final match of the prelim card. Overall, more than 1.2 million Canadians watched some or all of the broadcast, which featured four Canadian fighters.

*Source: BBM Canada PPM Data, AMA(000) & Average Weekly Reach(000),Total Canada. All audiences are 2+ unless otherwise indicated

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