MMACanada Joins Forces With Pressure Creative

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For Immediate Release
Pressure to Acquire mmacanada.net

Acquisition of the premier destination for Canadian MMA content

Toronto, ON- August 8, 2008 – Pressure (www.pressure.org) and MMA Canada Inc. (www.mmacanada.net) announced today that both companies have signed a partnership agreement under which Pressure will acquire privately held MMACanada.net, the leading Canadian provider of on-line content for the sport of mixed martial arts. Terms of the transaction were not disclosed.

MMACanada.net, based in Toronto, is a formidable addition to Pressure’s business strategy. The acquisition will extend Pressure’s machismo marketing capabilities and further it’s reach of the 18-35 demographic. MMACanada.net is not only the fastest growing website dedicated to mixed martial arts in Canada, but also prides itself in being the #1 source for Canadian mixed martial arts content.  With their up to-date interviews, event coverage and exclusive content, it is the most dedicated mixed martial arts media site in Canada.

Pressure will build upon MMACanada.net’s customer and business relationships will maintain all of its current operations and staff.  MMACanada.net averages 750,000 hits per month. Pressure’s intent is to inject the company with state of the art equipment, expand the content to cover global MMA news, expand the site’s reach beyond Canadian audiences, as well as provide enhanced technology for easy access on multiple platforms.  These efforts are all designed to take the most popular site in Canada and create global recognition with the ultimate goal of supporting the growth of the MMA industry in Canada.

“The addition of MMACanada.net will allow Pressure to further bridge the gap between business and the sport of MMA.  Pressure’s vision was always to support mixed martial arts in Canada,” said Barron Lau, CEO and Creative Director of Pressure. “MMA Canada’s contacts, information sources and site visitors all complement Pressure’s business capabilities and extend our ability to deliver compelling marketing services to enterprise clients. MMACanada.net delivers a rich on-line experience, exclusive content, and provides a home for all Canadian events and promotions.  These competitive differentiators have led many sports fans to choose MMACanada.net as their portal of choice for Canadian based MMA content. This acquisition will continue to strengthen Pressure as the leading agency in male-oriented lifestyle marketing.”

“This is a milestone for our company, and we look forward to growing as part of Pressure,” said Charles Ruocco, President of MMA Canada Inc. “Pressure’s network, scale, creativity, structure and customer relationships make it the ideal partner for MMACanada.net to grow. Our combined teams will create exciting growth opportunities for MMACanada.net, our on-line visitors, and all our employees.”


About Pressure
Pressure is a creative design studio founded in 1999.  Formerly known as DIG (Digital Impressions Group), their mandate is to provide creative design and execution within all media formats.  The studio differentiates itself by their progressive attitude and designs that speak to the machismo lifestyle.  Pressure serves all industry verticals that have a need to strengthen their brand and get plugged into that lifestyle, with particular focus on the MMA industry, sports, fashion and entertainment.      




About MMA Canada Inc.  

MMA Canada Inc. was founded in 2005. The company is the founder of mmacanada.net and a pioneering member of the MMA industry in Canada.  The company is committed to providing unbiased coverage of the personalities, politics and business of the sport of MMA.  


Media Contacts:

Alda T. Lo
Per Sway Public Relations
Direct: 647-234-2532
Email:  alda.lo@persway.ca

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